Selected work

Systems in production

What happens when the repetitive half of an operation gets rebuilt as a system. Each of these is live and running the business it was built for.

Retail · E-commerce platform

BY D

A women's fashion label, selling since 2020 and taking orders through Instagram DMs. We built the storefront that replaced the inbox: the full catalogue browsable by category, live stock states on every piece, sale pricing, a working cart and checkout, and nationwide cash-on-delivery fulfilment.

Custom storefront with category browsing and filtering
Product catalogue with per-item stock states ("Only 2 left", "Sold out")
Sale pricing with original and discounted prices shown together
Cart and checkout, with nationwide cash on delivery
Exchange policy surfaced in the buying flow
Cloud-backed image delivery for fast product photography

Visit shopbyd.store

the BY D storefront, shown on a phone — The live storefront.

Health & coaching · Commerce and automation

Diet by Clara Karaki

A coaching practice with a strong audience and no system underneath it. We built the commerce and the follow-up together: a storefront that sells programs and plans, and lead capture that answers a new enquiry in seconds instead of days. Built and live in 14 days.

Custom website and e-commerce experience
Structured product and content management
Dual currency support
Promo code engine
Lead capture with automated follow-up
Scalable architecture for future expansion

I honestly couldn't be happier with the website Cynthia created for me. She took my ideas and brought them to life perfectly, exactly how I imagined it, without even needing to change anything. She just gets it. Super talented, easy to work with, and truly cares about the final result. What stood out the most is that she went beyond what I asked for, adding thoughtful details and ideas that genuinely elevate my business.

Clara Karaki · Founder, Diet by Clara Karaki

Visit dietbyclarakaraki.com Read the full case study

the Diet by Clara Karaki site, shown on a phone — The live site.

What would you stop doing by hand?

Tell us how the work moves through your business today, and we'll tell you honestly what's worth building first.

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